Germ Shark Expected To Donate Millions of Bottles to Those in Need
Hand Sanitizer sales are expected to surpass $2 billion in the United State this year. Amazon alone sells $40+ million per month, leading to a new gold rush of backyard “witches brews” and debatable quality imports from overseas.
But high-quality manufacturing, creative marketing, a line of Made-in-the-USA products, a buy-one give-one charity component built in, and a catchy theme song has one new sanitizer brand standing out in a crowded field on Amazon. It’s called Germ Shark. The Texas-based company makes high quality gel and liquid hand sanitizer and double-filtered thick, durable jumbo hand wipes.
Market research company IBIS World says the hand sanitizer market increased 3.9% from 2015 to 2020 in the USA, with Gojo (Purell) and Vi-Jon (Germ-X) holding most of the market share. But since the COVID-19 breakout, Arizton Advisory and Intelligence predicts the US market for hand sanitizer will register a year-over-year growth of 485% from 2020-2025.
While the virus caused shortages, rationing and some price gouging over the spring, as restrictions are relaxed this summer a significant portion of the population have started to pay more attention to cleanliness as they venture out. Many realize COVID-19 isn’t the only threat out there to their safety.
Nasty germs and viruses are with us everywhere we go – as they always have been. But now we are all a lot more aware. For example, gas pumps are 11,000 times dirtier than a toilet seat, the average restaurant menu has 185,000 bacteria per square centimeter, and money has 200,000 germs per square inch and can carry viruses for up to 17 days. Pretty gross.
Washing your hands with soap and water is always the best option, but when they are not readily available, Germ Shark is one of the top new brands aiming to help people keep their hands clean while consistently simultaneously giving back. Created by seasoned e-commerce industry veterans, supply chain experts and master chemists, Germ Shark is rising fast as one of the most sold brands on Amazon.com. Germ Shark also recently inked a national retail and wholesale distribution deal with a $200 million-dollar distributor.
“We were really drawn to the messaging and brand identity Germ Shark created,” said Steve Simonson, a partner in Epic Brands. “We also like the story of how their PX4 line of disinfecting wipes and alcohol-based sanitizer are made right here in the USA and helped put 75 American employees back to work at a chemical plant affected by the pandemic.”
While other companies were rushing to market, often cutting corners (no FDA registration for example), Germ Shark’s rapid success in a crowded field of new entrants is because it created a true brand, not just a product or label. “We took a little longer to come to market because we focused on creating a sustainable brand – not a get rich quick product,” says Kevin King, co-founder of Germ Shark and one of the top experts in the world on how to sell on Amazon.
Germ Shark even has its own catchy jingle “Germ Shark Your Hands,” and every time someone buys one of its hand sanitizer products on Amazon.com or its own website or at a retail store, it donates a bottle to those in need, such as seniors, first responders, medical professionals, the homeless and disadvantaged, and charitable organizations.
In March, due to a shortage of alcohol-based hand sanitizers, the FDA issued a temporary guidance allowing certain hand sanitizer products to be made by anyone who followed a specific liquid formula. “There are a lot of people making witches’ brew,” says King. “You don’t know if they denatured the alcohol properly or if the alcohol percent they claim is actually correct.”
The result of the FDA emergency ruling was an explosion of products on the market including some questionable products that led to a big uptick in calls to poison hotlines. That is one of the reasons Germ Shark is giving away millions of bottles – to make sure those who need it most get a product they can trust.
To curb the fraud, several leading credit card processors stopped onboarding all new merchants associated with COVID-19 products. Facebook has also prohibited the advertising of most PPE-related items and has permanently disabled accounts that try to peddle it.
Based on Amazon’s own Brand Analytics data, the search term “hand sanitizer” was one of the top search terms in March and April. It was searched for an estimated 2.3 million times per month. According to Helium 10, a company that provides data and tools to third-party Amazon sellers, the US market on Amazon for hand sanitizers in May exceeded $40 million in sales.
Germ Shark is already fast on its way to becoming one of the new market leaders. “It actually feels like the best quality sanitizer I’ve used so far – it doesn’t leave your hands feeling sticky or smelly” said Mark Brunjes, one of the first to try Germ Shark.
Check out Germ Shark for yourself and experience the difference you can make by protecting yourself and your loved ones, while at the same time helping those in need in the United States and around the world. Remember, “Germ Shark Your Hands.”